Legal

Privacy Policy

Last updated: January 2026

TradeyVoice is committed to protecting privacy and handling personal data responsibly, transparently, and in accordance with UK data protection law. This Privacy Policy explains how personal data is processed when using the TradeyVoice service and when visiting our website.

Who we are

TradeyVoice is operated by Booking Butler Ltd.

Company number: 16391467 — Registered in England and Wales

Registered office: 2 Greaves Fold, Holywell Green, Halifax, HX4 9DY

Contact email: [email protected]

Who this policy applies to

  • Tradespeople and businesses using TradeyVoice
  • Visitors to the tradeyvoice.com website
  • Customers whose personal data is processed by TradeyVoice on behalf of a business

TradeyVoice is a business-to-business service and is not marketed directly to consumers.

Roles and responsibilities

When TradeyVoice is used by a business:

  • The business (e.g. plumber, electrician, builder) is the data controller
  • Booking Butler Ltd is the data processor

TradeyVoice processes personal data only on the documented instructions of the business and solely for service-related purposes.

What personal data we process

TradeyVoice processes limited and relevant personal data only. This may include:

  • Customer first name
  • Mobile phone number
  • Job or service type
  • Date of job completion
  • Message delivery and interaction status (e.g. sent, clicked, opted out)

TradeyVoice does not collect or process: payment card details, dates of birth, home addresses, or special category / sensitive personal data.

How personal data is used

Personal data processed by TradeyVoice is used only to:

  • Send a post-job SMS requesting a review
  • Provide a link to a branded page displaying the business and completed work
  • Enable customers to leave reviews on selected platforms
  • Enable customers to share their experience via messaging or social channels
  • Record responses such as STOP (opt-out)

TradeyVoice does not sell personal data or use it for third-party advertising.

SMS communications

Messages sent via TradeyVoice are service-related communications, not promotional broadcast marketing. SMS messages are:

  • Triggered by completion of a job or service
  • Sent as a single review request (not ongoing campaigns)
  • Designed to reflect a genuine customer interaction following completed work

All SMS messages include a clear opt-out option by replying STOP.

Messages may be delivered using shared service numbers operated by TradeyVoice solely as a technical delivery mechanism on behalf of individual businesses. The use of shared messaging infrastructure does not change the business's role as data controller.

Lawful basis for processing

Personal data is processed under the lawful bases of:

  • Performance of a contract
  • Legitimate interests relating to customer service and requesting feedback following completed work

Where required, businesses are responsible for ensuring appropriate customer consent has been obtained.

Data sharing

Personal data is:

  • Processed only on behalf of the business
  • Never sold or rented
  • Shared only with trusted service providers (such as SMS delivery and hosting providers) where necessary to deliver the service

All third-party providers are required to meet appropriate data protection and security standards.

Data retention

Personal data is retained only for as long as necessary to provide the TradeyVoice service or as instructed by the business. Data is deleted or anonymised when no longer required, or upon termination of the service, subject to legal and contractual obligations.

International data transfers

Personal data is processed primarily within the United Kingdom. Where data is transferred outside the UK, appropriate safeguards are implemented to ensure protection in accordance with applicable data protection law.

Website enquiries

If you contact us via our website or by email, we process the information provided solely to respond to your enquiry. Website enquiry data is not used for marketing unless you explicitly request further contact.

Your rights

Under UK GDPR, individuals have rights including:

  • Access to their personal data
  • Correction or deletion requests
  • Objection to or restriction of processing

Requests relating to job or service data should be directed to the relevant business, as they remain the data controller.

General privacy enquiries can be sent to: [email protected]

Changes to this policy

We may update this Privacy Policy from time to time to reflect service or legal changes. The latest version will always be available on our website.

© 2026 TradeyVoice. All rights reserved. TradeyVoice is operated by Booking Butler Ltd — Company No. 16391467 | Registered in England and Wales.

Registered office: 2 Greaves Fold, Holywell Green, Halifax, HX4 9DY.

Contact: [email protected]